Our story starts with a number.
362. More than a full turn, less than the days in a year.
But, 3sixty2 is more than just a number. Much more.
It’s the story of New Zealand wine – the tale of the very first vines. It’s 1836, in the beautiful Bay of Islands. It’s James Busby: a risk-taker, a visionary and a man full of adventure. It’s his 362 vine cuttings, carefully planted on what would soon become the Waitangi Treaty grounds. It’s the birth of an industry, an incredible legacy, and the beginning of a tasty new era.
And, it doesn’t stop there.
3sixty2 marks the start of another story. A tale full of risks and vision and the spirit of adventure, set in Marlborough’s rocky soils. The journey of Alice Rule, young winemaker inspired by the past, who decided to go out on her own. A mover and a shaker who wanted to do things better, put things right, and honour the privilege of nature. With kaitiakitanga always in her mind Alice studied her craft, immersed herself in vines, and worked alongside New Zealand’s best – learning and growing and dreaming as she went. At 25, she realised she was ready. It was time to take ownership, to navigate her own path. Time to shake up the industry, one bottle at a time.
Like Busby, she knew change wouldn’t come without a fight. She bent rules, pushed boundaries and challenged every norm to create a new style of winemaking – one she was proud of, with sustainability at its core. She vowed to stand strong in the fight against climate change by partnering with eco-giant CarbonClick to offset her carbon emissions (twice over) and forging ahead with a ground-breaking circular economy. A small producer, making huge changes. The beginning of a brilliant new era.
Our story starts with a number, but it’s more than this too. Much more.
It’s Busby’s vines making history in the Northland sun. It’s Alice’s passion and her commitment to change. It’s respect for the land and a promise to always try harder. It’s a tale of adventure and the power of taking a chance. It’s our story, it’s Busby’s story, it’s New Zealand’s story, and with each bottle, each glass, each sip of 3sixty2 wine - it’s your story, too.
3sixty2. Honour your nature. Strive for more.
New Zealand has a special kind of magic
Untamed landscapes, fertile soils, millions of passionate people – it’s a great place to live, and a great place to make wine. It’s an honour to call it our home.
Which is why, we’ve decided to do everything we can to protect it.
At 3sixty2, we’re pretty lucky. We have a founder, Alice. She’s young and brave and great at making wine. She cares deeply about our land and the marks we leave behind. She’s an adventurer, a pioneer, and a Kiwi who gives a damn. She is the heart and soul inside every bottle.
Like many good Kiwis, Alice began with an idea. She’d make wine, she thought, but she’d do it her way – with one eye on the vines, and the other always looking to the land and the sea and the sky. She’d stand tall as an eco-warrior, showing the world how it could, and should, be done. She’d put community first and champion the power of true connections. And, she’d work hard. Really hard.
At 3sixty2, we make beautiful wine. But that’s not the only reason we’re here. We’re here to honour our legacy, nurture our future and offer our guardianship for Aotearoa. We’re here for the wine-drinkers, the wine-makers and the nature-lovers. We’re here because things need to change. Our world needs protecting. And it’s on us – the young ones, the brave ones, the let’s-try-something-new ones – to make sure that happens.
We’d like you to come along with us. To drink with us as we pioneer a different way of thinking, a better way of being, and a whole new way of producing New Zealand wine.
3sixty2's entire wine portofio is now carbon positive; the first New Zealand wine producer to have a complete climate positive wine portfolio.
So far we have offset 35,953 kg.
3sixty2 News
New Zealand has a special kind of magic.
Untamed landscapes, fertile soils, millions of passionate people – it’s a great place to live, and a great place to make wine. It’s an honour to call it our home.
Which is why, we’ve decided to do everything we can to protect it.
At 3sixty2, we’re pretty lucky. We have a founder, Alice. She’s young and brave and great at making wine. She cares deeply about our land and the marks we leave behind. She’s an adventurer, a pioneer, and a Kiwi who gives a damn. She is the heart and soul inside every bottle.
Like many good Kiwis, Alice began with an idea. She’d make wine, she thought, but she’d do it her way – with one eye on the vines, and the other always looking to the land and the sea and the sky. She’d stand tall as an eco-warrior, showing the world how it could, and should, be done. She’d put community first and champion the power of true connections. And, she’d work hard. Really hard.
At 3sixty2, we make beautiful wine. But that’s not the only reason we’re here. We’re here to honour our legacy, nurture our future and offer our guardianship for Aotearoa. We’re here for the wine-drinkers, the wine-makers and the nature-lovers. We’re here because things need to change. Our world needs protecting. And it’s on us – the young ones, the brave ones, the let’s-try-something-new ones – to make sure that happens.
We’d like you to come along with us. To drink with us as we pioneer a different way of thinking, a better way of being, and a whole new way of producing New Zealand wine.
