1. (noun) guardianship, stewardship, trusteeship, trustee.
Kaitiakitanga is about guardianship and conservation, of the land, sea and sky. It is the responsibility of all of us to respect and protect Mother Nature, and we consider it a privilege to be her guardians.
The French call it 'terroir'. We Kiwi's refer to the natural environment in which a wine is produced, including factors such as the soil, topography, and climate as Kaitiaki.
The thing I love most about the New Zealand wine industry is producers relentless commitment to sustainability.
The natural environment plays a huge part in New Zealand’s national character, our international prestige and the lifestyle we enjoy. Hunting, fishing and farming is a huge part of our life, and we want it to be a part of our children’s future, too. As such, we believe that doing good for the land is not a choice. It’s the best way forward.
The challenges of a take-make-waste economy are very real. In June 2019 I undertook a major piece of research looking into the circular economy of glass within the New Zealand wine industry as part of my Kellogg Rural Leaders programme. My research discovered that in New Zealand, glass is the best example of the circular economy in action if we take ownership of product stewardship. I’m proud that my wine bottles, which make up about 70% of wine packaging are contributing to the circular economy.
But there is more I can do, and here is what I am trying to achieve at 3sixty2 to ensure our packaging and route to market is as eco as possible. This is a long journey, depends on tight collaboration and I promise I am moving as fast as I can. Our goals are ambitious and I hope to inspire other businesses to go circular too.
- Objective: No plastic on wine packaging
- Reason: Every year, eight million metric tonnes of plastic ends up in our ocean. We love the ocean and spend a lot of our downtime relaxing on the water. I cannot relax knowing that I am exhausting all options to put an end to plastic waste in my business.
- Challenge: Our wine often needs to be shrink wrapped to make it safe to store (earthquake and transportation). Paper tape hasn’t fitted aesthetically to the brand, isn’t as sticky and is 3x more expensive.
- 2020 Target: Recycle all shrink wrap and promise no plastic on our wine packaging.
- Objective: Contribute to low carbon economy
- Reason: To support New Zealand’s commitment to become carbon neutral by 2050. In order to achieve this, need to sequester the same amount of carbon we emit.
- Challenge: Figuring out an entire new logistics supply chain to reduce the carbon impact on everything we do. As it stands, it is cheaper to purchase offset carbon credits offshore than it is in New Zealand. I believe there is a better way. I think that way is via Carbon Click is an amazing solution to help 3sixty2 offset my carbon impact but also give my customers the option to offset their purchases at the check out too.
- 2020 Target: Be the first wine producer in New Zealand to offer Carbon Click offset and help track and share the total impact we have helped make.
- Objective: Nourish sustainable business
- Reason: I believe people are everything, and that my company is only as strong as the people I have working in and on my dream.
- Challenge: It makes me really sad to see how poor exceptional people in the wine industry are paid. Pay is more than a means to pay bills; it's a reflection on the value you feel you contribute. My challenge is to ensure my people are paid well and can afford to live a happy life.
- 2020 Target: No-one ever gets paid less than the most I was ever paid having worked 8 years in an industry, double degree and experience from some of New Zealand's top sites. To support and nourish talent around my business.